GEO vs. SEO: How to Optimize Your Brand for AI Search Engines in 2026
For the last 20 years, the goal of digital marketing was simple: Get to the top of Google’s first page. If you secured that #1 blue link, you won. But in 2026, the game has changed. With the rise of "Search Generative Experiences" (SGE) from Google, and the explosion of answer-engines like ChatGPT, Perplexity, and Gemini, users are searching differently. They aren't just looking for a list of links; they are looking for a synthesized answer. This shift has given birth to a...